4 Ways To Get New Customers Without Over Complicating It.

Happy Monday 👋

Hope you are off and running into the new week.

This past weekend, I enjoyed some time away with friends dirt biking the beautiful hills of Muenster, Texas, just north of the local DFW Metro.

Together we explored, laughed, crashed and burned, and got a little dirty along the way.

The good news? About an hour and a half ride to reflect, day dream and ponder life and business.

During the ride I had a chance to listen to a good portion of Alex Hormozi’s new book $100 Million Leads: How to Get Strangers to Want to Buy Your Stuff. 

The synopsis is pretty clear by the title, but incase you’re wondering… it’s a fool proof system on how to 1. Understand where you’re at in your marketing and sales journey. 2. Formulate a dummy proof plan to get more peoples attention. 3. Implement that plan of action through key tactics.

One of the biggest take aways from the book from me was a section called “The Core 4”

Often times as business professionals, marketers, and creatives we get so convoluted in how to do more, be more, and expect more that we forget how simple it really is to gain new clientele.

1. Warm Out Reach: This part confirmed that one of the best ways to gain new business is to simply reach out. Past clients. Old friends. Family. Distant cousins. Old Colleagues. The more we connect on a human level, and give good will the better outcomes we will have in our businesses. And that goes for employees, business owners, and creatives alike.

2. Post Free Content: Content is in all of our lives, all the time. Anytime we scroll through Instagram, LinkedIn, Facebook or Twitter, we are subconsciously being sold to, entertained, or swayed in one way or another.

   While we may not think we are interesting or have something to say. The truth is all of us have a unique perspective and the more value we give to the world, the more alignment we create with cohorts and communities of people.

3. Cold Outreach: To be honest, cold outreach makes me cringe. This however is part of the job of being a founder, creative, and marketer. The best insight I took away from this section was that you take on a role of being a problem finder, and a problem solver.

   If you take an approach of being a guide and ask pointed, and genuinely curious questions you have a great shot of building rapport and hell maybe even making a new friend along the way.

4. Paid Ad’s: This portion got a bit technical. I understood what he was talking about. I understood how it makes a difference by crafting a great offer someone would feel stupid saying no to. I just have a different perspective on marketing I suppose.

   That might make me sound like i’m leaving money on the table, but if you weigh the data between organic growth and paid growth over the course of time they actually yield about the same return. And, at the end of it you have better brand equity by growing organically.

Quote of the week ✍️

When you’re ready there are a few ways we can help you.

#1 Ready to take the guess work out of your marketing? Click here to book your free growth strategy call.

#2 Give us a follow on Instagram. We are putting a lot of energy into valuable content that helps business owners, marketers, and creatives stay ahead of the curve.

#3 Follow me personally on LinkedIn for more insights, marketing tips, and systems for growth.