5 Reasons to Invest in Video Marketing

Happy Friday 👋

In this edition of Lucid Insights, we talk about why you should absolutely be investing time and money into creating more video content.

Let’s dive in!

Take a look around…

What you’ll see is that many of the top brands and creators that are gaining traction and success share one thing in common…

They are consistently creating and publishing relevant video content that supports their brand and mission.

Unfortunately, hitting record and posting video content alone isn’t all that’s needed to drive the results you are looking for.

As with anything in marketing, you need the following:

• A Strategy

• Clear Messaging

• Consistency across platforms

• A story to tell

With that said, here are a few of the specific reasons why focusing on video content production could be the exact thing you need to elevate your content marketing!

1. More Engagement

People love great visuals.

Sure, we all know that person who just has to tell you that the book is better than the movie. But let’s be real…

At the heart of video marketing lies its unparalleled capacity to engage audiences.

Unlike text, video is a multi-sensory experience, captivating viewers with visual and auditory elements. This dynamic engagement not only draws attention but also sustains it.

As marketers, we can leverage the power of video to better engage our audiences in the age of fleeting attention spans.

And the fact of the matter is that 91% of consumers say that they want to see more video content from brands.

Don’t deprive your audience. Give the people what they want.

2. Effective Storytelling

Having the ability to tell a great story is a superpower in the world of marketing and learning to do so is a worthwhile skill that can work wonders for your brand.

One of the best ways to tell a great story is through thoughtfully curated visuals that immediately hook the viewer and get them emotionally invested in what you have to say.

Think of it like this…

Video is the digital canvas upon which your brand's story is painted with vibrant colors and inspiring scenes.

Videos provide the emotional cues that text alone can't convey, making it easier for your audience to relate to your brand's values, vision, and mission.

3. Repurposing For Efficiency

In the fast-paced world of marketing, efficiency is invaluable.

The sheer amount of content that is published on a daily basis is enough to make anyone feel like it is an impossible task to take on.

This is exactly why the best of the best repurpose their content across platforms to stay top of mind.

One of the easiest ways to do this is by repurposing your current and future video assets.

That captivating video you created for your website can be sliced into bite-sized social media snippets, transcribed into engaging blog posts or shared via email newsletters.

And that is just scratching the surface…

This approach multiplies your content's reach and ensures consistent messaging across diverse platforms, saving time and resources.

4. Leverage Social Media

How often do you catch yourself in an endless scroll of reels or tik toks?

We are guilty ourselves….

This should be enough to convince you that social media platforms like Instagram, TikTok, and Facebook are prioritizing video content. Specifically short form.

Why?

Because it’s highly engaging and easily digestible.

Center your social media strategy around video content for the best chance at creating shareable content with the highest likelihood of achieving viral success.

5. Boost Conversion Rates

At the end of the day, there is one metric above all that indicates how well your marketing strategy is working.

Enter conversion rates.

Let’s face it… If customers aren’t converting, you aren’t growing.

Whether your goal is to increase sign-ups, drive product purchases, or generate leads, videos have the power to persuade and convert viewers into customers.

Data shows that integrating video on landing pages can skyrocket conversions by up to 80%!

Harness this potential to drive tangible results and maximize your return on investment.

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.