6 Trends That Will Improve Your Marketing Strategy

Happy Friday 👋

In this edition of Lucid Insights, we talk about some of the top trends in content marketing.

If you’re ready to set yourself apart from the competition,

Let’s dive in! ☕️

As marketers, it’s our job to see what’s coming.

Often times it can feel like trends evolve on a daily basis.

What worked yesterday may not work tomorrow.

That is why the best marketers and brands are always learning and adapting their strategies to deliver what their audience wants.

Here are 6 current trends that you can use to give your business the competitive edge it’s looking for.

1. Video Dominance

What was once an option is now becoming somewhat of a necessity.

Video content is dominating consumers' attention and brands that understand this are winning. BIG.

Why is this?

For one thing, video content has been shown to garner more likes, comments, and shares.

In other words, it receives much more engagement.

This stat shows that video content on social media receives a whopping 1200% more engagement than text and static images combined.

That’s a lot…

And if that isn’t enough, it’s important to note that people are much more likely to retain the information they consume via video over text.

2. Interactive Content

Speaking of engagement…

One of the best ways to get consumers to stop and interact with your content is with, well, interactive content.

So what is interactive content?

It is content that people actively engage with to receive information.

Here are some examples:

• Quizzes

• Polls

• Interactive Infographics

• 360 Walkthroughs

The best part is that the benefit is mutual.

Not only does this offer an enhanced user experience, but brands that utilize interactive content will gain valuable insights about their target audience.

3. Voice Search Optimization

“Hey Siri, why should businesses optimize for voice search?”

Voice Search is widely used and adds another layer of convenience to people’s lives.

Research indicates that voice search via digital assistants is expected to grow in popularity.

This is good news for brands who want to improve their SEO rankings and build trust with their audience.

So how do they do that?

Well, a lot of people use Voice Search while on the go to find local businesses or restaurants and quickly find answers to specific questions.

Start by optimizing your technical SEO on your website by researching keywords that answer specific questions related to your business, product, or service.

4. AI-Personalization

For a lot of people, the widespread adoption of AI tools can seem intimidating.

The truth is that there are still a lot of unknowns…

But those who put the time into understanding and adopting this technology will likely have a leg up on the competition.

We are already seeing this.

Marketers are now able to automate particularly time-consuming tasks, allowing them to spend more time on what’s most important.

And AI algorithms are already allowing us to enhance the user experience by analyzing user data to add a more personalized online experience based on user preferences.

This will help businesses improve the amount of engagement from their content and even increase their conversion rates.

5. User-Generated Content

When it comes to building trust and authenticity, UGC is a goldmine.

Consumers love seeing what other people have to say about products or services.

The more reviews, photos, and videos talking about your business you can gather the better!

Here are two of the biggest benefits of UGC content.

1. It’s extremely cost-effective

2. It fosters a sense of community

Encourage your audience to share their experiences with your business.

Start hashtag campaigns.

Organize online contests.

Do what you can to get people talking about how much they love your product or service.

This kind of social proof is priceless and will pay you dividends over time.

6. Content Communities

A good way to measure a brand’s impact is by analyzing the community around that brand.

The current business landscape offers consumers endless options and solutions to their problems.

No matter what kind of product they are looking for, there are often dozens, if not more, to choose from.

Growing a community is one of the best ways to combat this.

That’s because people want to feel a sense of belonging.

That’s just human nature.

Building a community that consists of users who consistently engage with your content and serve as brand advocates is exactly what you want.

Spend time interacting with your audience online to humanize your brand and inspire others to join the movement.

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.