7 Reasons Why Businesses Struggle with Content Marketing

Happy Friday 👋

In this edition of Lucid Insights, we will look at 7 reasons businesses are struggling with their content marketing. See how you can combat these bottlenecks and turn your content into a superpower.

Let’s dive in!

1. Lack of Strategy

Often times we see brands producing content with an undefined purpose or target audience.

Great marketing content starts with a well-thought-out strategy.

Set yourself up for success by clearly defining your goals and writing down what it will take to achieve them.

Thoroughly research your target audience and develop your key messaging.

Lastly, outline what topics, formats, and distribution methods you will use to communicate in the most effective way possible.

By aligning your content creation with your business objectives, you ensure a cohesive and purposeful approach to your content marketing.

2. Lack of Resources

Let’s face it, creating great content isn’t easy.

It requires a lot of time, effort, and support from your team. All of which can be easy to overlook until you are deep in the weeds asking yourself, “What did I get myself into?”

Let’s take a step back…

First, take inventory of the resources you already have at your disposal.

• Who’s on your team?

• What available tools do you have?

• How much time do you have?

Whether you have a full-time team of creators or you prefer to take the reigns yourself, be sure to set clear expectations of what you’re capable of.

The goal is to aim for quality.

Do you think that your favorite Netflix series would be possible with just a team of 2-3 people?

Of course not.

It took an entire crew of professionals to get the job done.

If you find yourself lacking the resources you need to reach your content objectives, consider outsourcing certain tasks.

Hiring freelancers or an agency like our team here at Lucid 😉 can be one of the best ways to bolster your content creation.

3. Inconsistent Publishing

Maintaining a consistent publishing schedule is crucial. Here’s why:

It helps you…

• Stay top of mind

• Build trust with your audience

• Craft a cohesive message across all channels

If you lose momentum, it becomes a struggle trying to keep your audience engaged.

Here’s how to make it easier on yourself.

Build a publishing schedule and create everything in advance.

If you can stay a couple of weeks ahead of schedule, you’ll enjoy some peace of mind knowing that tomorrow’s work is already done.

It will also free up your mind to focus more on quality creative work without hard-pressed deadlines.

Pro tip: Use publishing tools to schedule your posts ahead of time. One less thing to worry about.

4. Undefined Target Audience

Arguably one of the most effective ways to ensure business success through content creation is by owning your target audience.

If you haven’t spent the time researching and understanding your audience, it’s time to start.

Failure to do so means that your content will likely miss the mark and float along aimlessly in the void.

Start by writing down your audience’s needs, interests, and pain points. Experiment with different formats, imagery, and communication styles to see what resonates.

Try to make your audience think that your content was made just for them.

5. Poor Quality

High-quality, high-value is the name of the game here.

Content that is poorly written, lacks depth, or doesn’t provide actionable advice is unlikely to generate engagement or drive desired results.

Want to level up the quality of your content?

Provide insights from your own experiences.

Do this by reiterating common thoughts or ideas through the lens of your unique perspective.

This will help your messaging sound original and separate you from the crowd.

6. Difficulty Measuring ROI

Our guess is that you don’t like losing money.

But, that’s exactly what happens when we ignore the analytics and results from our previous campaigns.

Implementing proper metrics will help you determine the impact of content on lead generation, customer acquisition, and brand awareness. Helping you avoid confusion when it comes to understanding the effectiveness of your marketing efforts.

Define your key performance indicators (KPIs) to regularly evaluate your progress.

Utilize analytics tools to track website traffic, conversions, engagement, and other relevant metrics.

Regularly analyze the data and always make informed decisions with your content.

7. Refine Your Process

Content marketing is a dynamic field that evolves rapidly.

Keeping up with the latest trends, algorithms, and consumer preferences can be demanding, but it will help you from falling behind.

Here are some great ways to keep up with the times:

• Follow thought leaders in your industry

• Attend industry conferences

• Learn by reading books and blogs

• Ask your audience what they would like to see more of

Using this information will allow you to adapt your content strategy accordingly.

Don’t be afraid to experiment with new formats, channels, and techniques to stay ahead of the curve.

Content marketing is a powerful tool when approached strategically.

By addressing the common problems listed above, businesses can unlock their true potential.

Start by implementing some of these solutions to engage your audience, build brand authority, and drive business growth.

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.