How Can You Improve Your Social Media Marketing? (Hint: Create Video Content)

Happy Friday 👋

In this edition of Lucid Insights, we are talking about why dedicating more time toward creating video content for your social media channels could be exactly what you need to boost engagement and drive action from your audience.

Let’s dive in! ☕️

When it comes to social media strategy… things move fast.

A recent statistic shows that there are roughly 95 million photos and videos posted on Instagram every day. 🤯

Just try and wrap your head around that for one second. We’ll wait…

…95 Million…

That is a staggering amount of content, and to think that’s just one platform! Don’t forget TikTok, YouTube, Facebook, etc.

So if you’re wondering why you are feeling a bit overwhelmed by the constant need to plan, create, organize, and publish more content, you may have just found your answer.

Just to be clear, we aren’t here to discourage you. In fact, quite the opposite!

Here at Lucid, we exist because we want to see you succeed with your content marketing.

And just because there is more content being created today than ever before doesn’t mean that there still isn’t ample opportunity to drive action and crush your business goals.

Actually, there may be even MORE opportunities!

You’ll just have to be a little more intentional with your strategy.

Here are 5 reasons why creating high-quality video content for your social media channels could help you reach the outcomes you are looking for!

Starting with…

1. Pleasing the Algorithm

You’ve heard it before…

“Make sure your content pleases the almighty algorithm!”

Here’s the deal. Social Media platforms make more money when their users spend more time scrolling.

This is why they are constantly refining their algorithm so that their app is more appealing to its users.

So whatever type of content is receiving the most engagement and retention is going to automatically be pushed toward the top of the discovery pages.

At the moment, video content is the clear favorite.

That means if you want to increase the size of your audience, then you should be focused on creating video content.

2. Increased Engagement

Video content is unique in that it has the power to captivate audiences.

It’s no secret that video content is more likely to be liked, shared, and commented on when compared to static images or text.

This is great news!

The more engagement your content receives, the better your chances are of expanding your overall reach. (See algorithm section above 😉)

As an added bonus, more engagement means there is more opportunity to communicate directly with your audience, which leads to nurturing a community of truly loyal followers.

3. Better Communication

In order to tell your brand story in a way that resonates, your communication needs to be on point.

While there is a time and place, sometimes words and images alone won’t do justice to your message.

Video, on the other hand, allows you to convey complex information, demonstrate products or services, and tell your brand story effectively.

Whether it's a product tutorial, a behind-the-scenes look, or a customer testimonial, video enables you to communicate with depth and clarity.

4. Showcase Your Brand’s Personality

People want to know the real you!

Okay, maybe not you personally, but they want to know your brand.

What does your brand do? What does it stand for? Why does it exist?

These are questions that need to be answered.

Behind every business or brand, there are real people with unique personalities. By putting a face in front of the camera you are humanizing your business which makes interactions feel much more genuine.

This connection is something that will go a long way with your audience.

So every time you go to create a video, make sure that you are doing it as if you are speaking directly to someone standing right in front of you.

Sharing your company's culture, values, and even a bit of humor through video helps build authenticity and trust.

5. Leveraging Trends

Social media is all about staying current, and if you want any chance of catching the train toward viral success, video content is your ticket.

Don’t be afraid to jump on trending hashtags or challenges with your video content.

When done correctly, you can spark a flame that spreads like wildfire.

A word of caution

Don’t overuse this strategy…

Trying to hop on every trend and can lead to others viewing your brand as unoriginal.

Always do your due diligence, making sure that your content is on brand. You’re looking for quality of quantity here!

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.