Do This to Captivate Your Audience

Happy Friday 👋

In this edition of Lucid Insights, we will be sharing some of our tips on how to captivate your audience with engaging content.

Let’s dive in ☕️

When you think about content marketing, what is the most important thing that comes to mind?

There are many ways to answer this question.

Your answer could look like…

• High-quality visuals

• Tapping into your audience’s emotions

• Staying on top of mind by publishing consistently

Each of these is important and will certainly help you make strides toward strengthening your content marketing strategy.

But for us, here at Lucid, we like to start with a 30,000-foot view.

No matter what your goals are or what form of content you are producing, remember this.

You have to capture and hold your audience’s attention.

Mastering this is a sure way to take your marketing game to the next level.

Let’s check out some specific tips.

Know your audience

This is the best place to start if you want to leave a lasting impression on your target audience.

We talk about this a lot because it’s just that important.

Spend time getting to know what your audience wants, what they like, and what they dislike, and learn how your product or service can help them achieve their goals.

The more thoroughly you understand these things the easier it will be to create content that resonates.

Check out this previous post about Building a Bigger and Better Audience

Perfect your storytelling skills

Humans have been telling stories for thousands of years.

Why?

Because telling a great story is one of the best ways to pass along information.

Like anything, storytelling is an art form. Something that can be improved and eventually mastered over time.

An impactful story is one that evokes emotions, taps into your audience’s experiences, and is relatable to the listener.

Start looking for new ways to integrate storytelling into your content marketing strategy. It could be through videos, blogs, newsletters, case studies, or even customer testimonials.

Engaging Visuals

We mentioned this above, but high-quality, attention-grabbing imagery is a great way to create content that becomes recognizable.

Think about it…

We live in a world that is full of visuals and imagery. The average person spends hours consuming them every day.

Whether you are using photos, videos, or infographics, think of ways to stand out.

You can use bright colors, beautiful scenery, or if you have the resources, find a recognizable figure or influencer.

Tap into people’s emotions

People resonate with what they are emotionally attached to.

Remember Sarah McLachlan? You may or may not remember her singer-songwriter career, but odds are you probably remember her commercials asking to donate to help animals in need.

Why do those commercials stick out? Because most of us have an innate response that makes us want to help cute animals.

Now, it doesn’t have to just be empathy. Other emotions that are effective are laughter, joy, and feeling surprised.

Emotionally driven content has a better chance of being shared and then going viral.

Use Social Proof

Have you ever been on the fence about making purchase decisions?

We are used to having so many options to choose from and sometimes that can be quite overwhelming.

Oftentimes, the thing that leads us to make our final decision is hearing a testimonial from someone who purchased before us.

We are talking about real people giving their real opinion. When that opinion is coming from a satisfied consumer, you’re likely to find that other people will line up right behind them to see for themselves.

Written testimonials are great, but we have found that video testimonials are one of the best ways to portray how someone really feels.

Here is an example of a recent testimonial video we did for a company called SmartRent

Be willing to experiment

One thing that really separates the pros from the Joes is that those who are willing to experiment usually come out on top.

You, your product, and your brand are unique. It takes time to figure out what combination of content ingredients will form the perfect strategy.

And even then…

That strategy will likely change over time.

Make sure you are regularly monitoring your engagement metrics to see what your audience responds to.

By discovering what types of content and messaging are most engaging for your buyer personas, you will know exactly where to focus your content marketing efforts.

If there is one thing we have learned from working with all sorts of clients in different industries, it’s that there really is no one size fits all approach.

You have to be willing to differentiate yourself and stand out from the crowd.

But, if there is one thing that we are certain about, it’s that content is one of the best ways to do just that.

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.