Happy Friday 👋

In this edition of Lucid Insights, we’ll take a deeper look at the power of brand strategy.

Grab your coffee, and let’s dive in! ☕️

From Strategy to Distribution 🚀

This is part 1 of a 4 part series that will talk about taking your ideas and turning them into effective strategies to support the growth and success of your business.

It also just so happens to be 1 of the key ingredients to our 4 pillar approach to helping businesses achieve their content marketing goals.

If you would like to skip ahead and see what’s in store, you can view our services here 🙂

For today, let’s start from the top.

Understanding Brand Strategy

At its core, every business needs to get clear on these two things…

Who they are and how they will best serve their target audience.

That means having a solid understanding of things like unique selling propositions, core values, and personality.

Here is one of the most commonly used examples of a company that basically rewrote the playbook for brand strategy.

We are talking about Apple of course. Specifically the Steve Jobs era of Apple.

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Over the years, Apple has achieved what most companies can only dream of, and their products have consistently delivered value that stretches far beyond what the product actually does.

Status. 

So how were they able to achieve this?

In the popular biography “Steve Jobs” (highly recommend) Walter Isaacson details how a man obsessed with perfection was able to change the world as we know it.

Since the beginning, Apple has sold more than just computers. They sell emotions and created a community built upon people’s innate desire to belong.

We all have that one friend whose texts show up green on our phones. Yuck!

Is there anything wrong with using an Android phone? Of course not! They make great products. And yet something as simple as the color of your text messages says a lot about you.

Brand Consistency

Everything they did, from design to functionality, was focused on the consumer experience.

It has been said that Jobs was fanatic about how things were designed and built. Whatever it was, it had to be perfect.

On several occasions, he would have the engineering team restart their project because he didn’t like the way the circuit boards and wiring were laid out on the inside.

It didn’t matter if his way would cost a significant amount of more time and money. Or never mind the fact that no one would even notice the difference in the internal workings.

This kind of approach might seem crazy to most. Especially those that worked closely beside him. But the results speak for themselves.

People like familiar, and delivering a consistent user experience will create loyal fans that stick with you for the long run.

Innovation and Thought Leadership

Owning an Apple product means something. It represents lifestyle, innovation, and creativity.

Now, obviously, we can’t all be the next Apple. (Although, we hope you are! 😉) But there is a lot to be learned here.

So when it comes to building your brand strategy, start by asking yourself these questions.

What does your brand stand for?

How do you want to be perceived?

What values do you represent?

How do you want your customers/audience to feel when using or purchasing your product or service?

The answer to these kinds of questions will put you on track toward building a rock-solid brand strategy.

Hopefully, now you understand the importance of nailing down your brand strategy.

It serves as a definitive guide or reference as to how you will offer a unique, one-of-a-kind solution to a common problem your buyer persona is experiencing.

Next week, we will be taking a look at content strategy. Stay tuned!

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.