How to Win in the Age of AI

Happy Friday 👋

In this edition of Lucid Insights, we look at one of the most talked about topics in content marketing.

You guessed it… AI 🤖

More specifically, why it is a great tool when used correctly.

Let’s dive in.

There’s no doubt that you’ve heard something about AI, and depending on what headlines you have read or what YouTube video you watched, you may be having mixed feelings.

You’re not alone.

AI has been the talk of the town this year with the emergence of tools like ChatGPT that can answer just about any question and accomplish a multitude of time-consuming tasks.

High school and college students have rejoiced at the fact that they can now spit out a rough draft for their midterm paper in a matter of seconds.

But what about those of us in the content marketing space?

Are our jobs safe?

What about other industries?

How do we prepare for what the future holds?

These are all excellent questions.

While nobody knows for certain, we believe that these are tools that can enhance our capabilities and produce even better content for our audiences.

Those who are willing to learn how to use these tools to the best of their abilities will be far ahead of the competition.

So why use AI?

Here are just a few of the advantages to adopting AI tools…

1. Saves You Time

Time is precious and creating quality content demands a lot of it.

AI tools allow you to increase your content output at a fraction of the time it would normally take.

2. Saves You Money

Creating content can be expensive.

Whether you are paying for agency support, a team of in-house professionals, or purchasing new tools to improve the quality, content isn’t free.

That is why automating some of your time-consuming tasks can save you money by reducing production costs.

3. Scalability

Now we know that AI tools can save both time and money.

This is great because content teams now have the resources they need to double down on increasing their overall output.

4. Data-Driven Content

AI isn’t just great for content production.

It can also interpret large datasets at a fraction of the time it would take a person.

Using this data, brands can now make informed decisions about how to better appeal to their audiences.

Okay, so now that we covered some of the benefits of incorporating AI into your current workflow, let’s talk about how you can go about doing so.

1. Experiment

The tools should serve as an addition to your current tech stack.

A way to enhance what you are currently capable of, not replace what could already be working for you.

Take the time to learn how to use these tools and look for ways to seamlessly integrate them into your workflow.

Over time, you will start to see what works, and what doesn’t.

2. Review Before Publishing

AI-generated content is great

…but not perfect.

Don’t expect the first go to be “post-worthy”.

You should take the time to review the work and make any necessary changes that are needed to fit your brand’s narrative.

3. Analyze The Results

As with any new tactic or strategy, you need to monitor the results and outcomes that come from it.

As you become more familiar with using AI tools and tactics, make sure to analyze the performance of your content.

Routinely check your KPIs and compare them to your previous results.

Continue to adjust your strategy as needed.

Okay, now we have talked about why brands should consider the use of AI tools and how they can begin to take small steps toward integration.

But before we go you should know this…

Humans crave authenticity

There is no doubt that AI has the potential to create compelling content at impressive speeds.

But the fact remains, AI is not human which means that it does not understand how people think or how they connect with others.

This is very important because while it may be tempting to produce an endless stream of content in exchange for more clicks and followers…

One thing will still be missing…

A brand with an authentic story and message that earns a following of loyal fans.

Quote of the week ✍️

Tired of content bottlenecks holding you back? Lucid Media helps brands tell better stories and grow audiences faster.